Important Elements That Make a Website Different and Unique | Hub Sol
- 29 Mar, 2023
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If you own a company, your website is one of the most important tools you have in your arsenal to get more and better customers and clients. So what separates a good website from a bad website, or even a good website?
Here Hub Sol discussed the some different factors that determine the strong impact of your website to their visitors such as:
Navigation: The website design should be easy to navigate and menu items should be easily accessible from any page. Visitors should always know exactly where they are on a website and should be able to easily find where they want to be. A site map is a good idea and will be used if available. It sounds rudimentary but most websites could be improved in this area. Remember, there is a fine line between interactive menus and annoying menus, so the consideration should be functionality.
Visual Design: People are visual creatures, and using prodigious graphics is a great way to make your website more engaging. Your website has about 1/10 of a second to excite your visitor - and potential customer - and let them know that your website - and business (by proxy) - is trustworthy and professional. However, it is essential not to go too overboard. Scrolling text, animation and Flash intros should be used sparingly in your web design and should only emphasize a single point for maximum impact.
Purpose: The purpose of your website should be very clear and specific. You should know what kind of features and design elements as well as content should be added according to the needs of your potential users and target audience. The purpose of the website should help provision the business objectives and make the business more effective in achieving that mission.
Clarity: Clarity and simplicity are very important factors when designing the best website. If we add more design elements to the website, we make it more complex. You need to have clarity that shows visitors what they can get from your website. Typically, designers use minimal design to achieve maximum clarity in all types of websites.
Web Friendly: No matter how revealing, beautiful, and easy-to-use your website design is, it's hopeless unless it's web-friendly. It is necessary that your web designers know the bases to making your website work on all main browsers that they use Meta tags and alt tags, are well versed in SEO (Search Engine Optimization). Many features affect your search engine placement and the visual advent of your site, so make sure your web designers know their stuff.
Usability: Usability is an important factor. This means that every element of your website should be user-friendly and easy to use, such as easy to navigate, a useful search function, logical categorization of products for browsing, user-friendly shopping cart, etc. If they don't find the site user friendly, eventually, they leave and never visit your website which leads to bad reputation and low growth.
Information Accessibility: Keep this in mind during website designing. Web accessibility means that people with disabilities can view, understand, navigate and interact with a website in the same way that everyone can access the website equally. Effective websites should be widely accessible.
Interaction: A rightly active website design draws your visitors in instantly and continues to hold their attention through each page, while also influencing them to contact you. This is called 'conversion', and it is probably the ultimate goal of your website. Again, there is a fine line between 'conversation' and 'annoyance', so the level of conversation should never exceed profit.
Appearance and design: Its look and design also matter a lot in the success of any website. First impression is always the last. Although the design does not matter solely to fulfill the business purpose, but surely, any web design is fundamental to attract the potential customers and target audience. The model of the site should be in sync with the content of the site and also match with the message and main purpose of the website.
Conversion: Your website may be the most important client generator for your business and the primary emphasis should be on bringing in new customers and providing additional services to existing customers by raising awareness of all the services you provide. Providing them with the gears they need to do industry with you in an easy and enjoyable way will boost your website conversions and bring you the gentle of success you're looking for.
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